Skip to primary navigation
Skip to main content
Skip to footer

Blog
Podcast
Resources
About
Shop

brand report card

Definition of brand audit (What is a brand audit?)

April 18, 2019 by How Brands Are Built Leave a Comment

A brand audit is a comprehensive examination of a brand across all its touchpoints.

Filed Under: Brand strategy Tagged With: brand assessment, brand audit, brand equity, brand glossary, brand health, brand report card, brand strengths, brand touchpoints, brand weaknesses, Definitions, Martin Roll, Marty Neumeier, OVO, Stealing Share, strengths and weaknesses, The Dictionary of Brand, touchpoints

Subscribe To Our Newsletter

Subscribe to our newsletter

[We won’t overload your inbox. And we won’t share your email address.]

Footer

GET IN TOUCH

About
Submit a post
Advertise with us
Press kit
Contact us

TOPICS

Brand strategy
Naming
Brand architecture
Design
Trademarks

BLOG POST SERIES

Q&A
Definitions
Useful Lists
Best of the Web

SOCIAL

LinkedIn
Instagram
Twitter
Facebook
Threads
YouTube

AFFILIATES AND SPONSORS

How Brands Are Built is supported in part by these and other affiliate partners and sponsors. Some links on this site are affiliate links, meaning How Brands Are Built receives a commission if you make a purchase through the links, at no cost to you. Please read our disclaimer for more information.

WANT TO CREATE BETTER BRAND NAMES?

Subscribe to our monthly newsletter and get the FREE Naming Toolkit with e-books, templates, and tools to improve your naming process.

Your email

Subscribe to our newsletter

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok