When building a unique brand, it is vital to think about everything from your logo to brand colors, typeface, and tagline. Ideally, you should also have a compelling message that you would like to share with the world. Next, you should find ways to be consistent with your message. In other words, avoid telling people […]
brand story
Nine naming lessons I learned the hard way
From the outside looking in, naming looks easy. But, as complicated as corporate and brand strategy can be, naming is one of the hardest tasks we face. At BrandingBusiness, we’ve created hundreds of company and product names. We’ve learned there is no easy way to find that one perfect name that is legally available and […]
Drumbeat Marketing: Tell your story so much that you annoy yourself
We live in a world full of competition for people’s attention. Let me assure you: no one pays as much attention to you as you do to yourself. I’ve written before about operating in a flow-based work style and how it lets me make progress on a diverse set of initiatives every day. It also […]
