Brand pillars are important strengths or aspects of a brand that support or add dimension to the brand’s core idea(s).
Brand equity is a brand’s strength or esteem; its value—positive or negative—in non-financial terms.
Why is it important to have a strong brand? This question comes up every now and then. The answer seems obvious on a gut level, especially to those of us in the industry. But sometimes, we’re called upon to provide a thoroughly considered answer. For those times, we’ve done a little desktop research on why brands matter.