Branding is the combination of actions taken and tactics employed to create and maintain a brand. The term is often contrasted with “brand.”
A logo is a symbol and/or stylized text signifying a brand. The term is often contrasted with “wordmark” and “logotype.”
Brand value is a brand’s financial worth.
An abstract brand name is a brand name with no apparent connection to the underlying brand.
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
Brand identity is the cumulative expression of a brand to target audiences.
Definition of brand personality: a set of human personality traits ascribed to a brand.
A brand position is the conceptual territory claimed by a brand relative to other brands.
Brand architecture is how a set of brands relate to one another.