Branding is the combination of actions taken and tactics employed to create and maintain a brand. The term is often contrasted with “brand.”
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Definition of wordmark (What is a wordmark?)
A logo is a symbol and/or stylized text signifying a brand. The term is often contrasted with “wordmark” and “logotype.”
Definition of brand value (What is brand value?)
Brand value is a brand’s financial worth.
Definition of abstract brand name (What is an abstract brand name?)
An abstract brand name is a brand name with no apparent connection to the underlying brand.
Definition: What is a descriptive brand name?
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
Definition: What is a suggestive brand name?
A suggestive brand name is a brand name that evokes a quality of the underlying brand.
Definition: What is brand identity?
Brand identity is the cumulative expression of a brand to target audiences.
Definition of brand personality (What is brand personality?)
Definition of brand personality: a set of human personality traits ascribed to a brand.
Definition of brand positioning (What is brand positioning?)
A brand position is the conceptual territory claimed by a brand relative to other brands.
Definition of brand architecture (What is brand architecture?)
Brand architecture is how a set of brands relate to one another.
