Brand value is a brand’s financial worth.
An abstract brand name is a brand name with no apparent connection to the underlying brand.
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
Brand identity is the cumulative expression of a brand to target audiences.
Brand personality is a set of human personality traits ascribed to a brand.
A brand position is the conceptual territory claimed by a brand relative to other brands.
A brand is the idea, identity, and experience of an entity, including tangible and intangible qualities.