One of the most difficult parts of marketing is getting your branding just right. Branding tells the story of your company and what your business is all about. Having high-quality, strategic branding is what makes certain businesses soar straight to the top while others drown in a sea of sameness. Whether you’re working at […]
All things equal, people tend to buy from the brand they trust rather than an unknown option. With 81% of consumers stating that they prefer to buy from brands they trust, it’s fair to say your branding matters a lot in today’s market. Maybe you’ve already read classic branding books like Marty Neumeier’s The Brand […]
Blinkist is a book-summarizing subscription service with book summaries (or “blinks”) of over 2,500 bestselling, non-fiction books. Summaries are available as both text and audio, and most are only about 15 minutes long. We pored through Blinkist’s extensive catalog looking for summaries of branding books. Read on—or skip to the table below—to see what we […]
Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
On recent episodes of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of these “books recommended by branding experts,” which we’ll add to as new episodes air (or as recommendations come in through other means).