Looking for great audio content about branding and brand strategy? Google “podcasts about branding” and you’ll find a few lists out there (see below). And while many of these podcasts provide great background information for those of us in the branding industry, only a handful are truly about branding—many are about advertising, digital media, content strategy, […]
branding podcast
A seven-step process for brand naming
I worked on my first naming assignment about 15 years ago at Interbrand San Francisco. I liked it so much that after leaving Interbrand, I decided to start moonlighting as a freelance namer for agencies all over the world, and I started to gain insights into each agency’s process for brand naming. I’ve since lived […]
