A government criticized for failing to convey the magnitude of the threat. A populace underestimating its personal risk. Tens of thousands dead. No, I’m not referring to the COVID-19 pandemic. I’m thinking back to the 2011 tsunami in Japan—a catastrophic event so powerful it could be “heard” from space, moved Japan’s main island by eight feet, […]
A growing category of trademarks has opened new opportunities for the clever strategist or brand manager to define and protect a brand. When an item’s “total image and overall appearance” successfully identifies its source like other trademarks do, that look and feel can function as a trademark. The components comprising that look and feel are called trade dress.