A brand essence is a succinct articulation—typically three-to-five words—of the core idea(s) around which a brand is built.
Brand value is a brand’s financial worth.
Brand equity is a brand’s strength or esteem; its value—positive or negative—in non-financial terms.
Brand image is the cumulative impression of a brand among target audiences.
Brand identity is the cumulative expression of a brand to target audiences.
Brand strategy is an articulation of the ideas upon which a brand is built and/or the plan for systematically expressing those ideas through identity and brand experience(s).
Brand personality is a set of human personality traits ascribed to a brand.
A brand position is the conceptual territory claimed by a brand relative to other brands.
A brand is the idea, identity, and experience of an entity, including tangible and intangible qualities.