A brand essence is a succinct articulation—typically three-to-five words—of the core idea(s) around which a brand is built.
BusinessDictionary
Definition of brand value (What is brand value?)
Brand value is a brand’s financial worth.
Definition of brand equity (What is brand equity?)
Brand equity is a brand’s strength or esteem; its value—positive or negative—in non-financial terms.
Definition: What is a suggestive brand name?
A suggestive brand name is a brand name that evokes a quality of the underlying brand.
Definition of brand image (What is a brand image?)
Brand image is the cumulative impression of a brand among target audiences.
Definition: What is brand identity?
Brand identity is the cumulative expression of a brand to target audiences.
Definition: What is brand strategy?
Brand strategy is an articulation of the ideas upon which a brand is built and/or the plan for systematically expressing those ideas through identity and brand experience(s).
Definition of brand personality (What is brand personality?)
Definition of brand personality: a set of human personality traits ascribed to a brand.
Definition of brand positioning (What is brand positioning?)
A brand position is the conceptual territory claimed by a brand relative to other brands.
