An abstract brand name is a brand name with no apparent connection to the underlying brand.
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
Midterms are fast approaching, and all the candidates have at least one thing in common: they have names, many you haven’t seen before. Can the branch of linguistics that deals with names, onomastics, help us predict election results? That is, do some candidates have advantages simply because of their name? Election research in California, North Dakota, Ohio, […]
Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
Looking to create a new brand name on your own, without hiring an outside consultant or naming firm? Before you dive in, you may want to review one of these free naming guides from some of the best naming firms out there.