A metonym is the name of one thing used as the name of some other, related thing, such as “The White House” used to refer to the president and his/her team.
Catchword
How to avoid creating culturally insensitive brand names
In recent months, many heritage brands have had to come to terms with their harmful histories and culturally insensitive brand names. From acknowledging their perpetuation or promotion of stereotypes like Uncle Ben’s and Aunt Jemima, to recognizing their racist or sexist worldviews like Fair & Lovely, to taking on their appropriation of culture like the […]
Definition of abstract brand name (What is an abstract brand name?)
An abstract brand name is a brand name with no apparent connection to the underlying brand.
Definition: What is a descriptive brand name?
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
The November name game: Onomastics and elections
Midterms are fast approaching, and all the candidates have at least one thing in common: they have names, many you haven’t seen before. Can the branch of linguistics that deals with names, onomastics, help us predict election results? That is, do some candidates have advantages simply because of their name? Election research in California, North Dakota, Ohio, […]
What makes a great brand name? (Useful List)
Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
