Positioning, what you do to take up a specific place in your target market’s mind, is a critical part of your brand. Good positioning will help you stand out among the crowd—and make your marketing, sales, and fulfillment much easier. And poor positioning will make you invisible to your marketplace. But how can you position your services […]
content creation
Drumbeat Marketing: Tell your story so much that you annoy yourself
We live in a world full of competition for people’s attention. Let me assure you: no one pays as much attention to you as you do to yourself. I’ve written before about operating in a flow-based work style and how it lets me make progress on a diverse set of initiatives every day. It also […]
