Let’s face it, “Luck” is a dirty word in business. If you aspire to any kind of professional recognition, you probably shouldn’t fess up to it. If you want to maintain good relations with your peers, then don’t suggest that they benefited from it either. And if you’d like to write for a sophisticated blog […]
coronavirus
Five ways to future-proof your company name
For many, the future has become a tenuous and precarious thing, but for those just launching a business, your company name doesn’t have to be. While there is no way to completely future-proof your company name (as we’ve seen with Corona beer and Arizona electronics manufacturer Covid), here are five forward-looking tips to ensure that […]
Branding in a time of crisis: COVID-19
A government criticized for failing to convey the magnitude of the threat. A populace underestimating its personal risk. Tens of thousands dead. No, I’m not referring to the COVID-19 pandemic. I’m thinking back to the 2011 tsunami in Japan—a catastrophic event so powerful it could be “heard” from space, moved Japan’s main island by eight feet, […]