Martin Lindstrom is an expert on branding and culture. TIME Magazine named him one of the “World’s 100 Most Influential People” and Thinkers50 considers him one of the world’s top 20 business thinkers. The Danish author of bestsellers like Buyology, Brand Sense, and Brandwashed is also founder and chairman of Lindstrom Company, a branding and culture […]
COVID-19
Five ways to future-proof your company name
For many, the future has become a tenuous and precarious thing, but for those just launching a business, your company name doesn’t have to be. While there is no way to completely future-proof your company name (as we’ve seen with Corona beer and Arizona electronics manufacturer Covid), here are five forward-looking tips to ensure that […]
Branding in a time of crisis: COVID-19
A government criticized for failing to convey the magnitude of the threat. A populace underestimating its personal risk. Tens of thousands dead. No, I’m not referring to the COVID-19 pandemic. I’m thinking back to the 2011 tsunami in Japan—a catastrophic event so powerful it could be “heard” from space, moved Japan’s main island by eight feet, […]