A metonym is the name of one thing used as the name of some other, related thing, such as “The White House” used to refer to the president and his/her team.
Creating the Perfect Name
Definition of abstract brand name (What is an abstract brand name?)
An abstract brand name is a brand name with no apparent connection to the underlying brand.
Definition: What is a descriptive brand name?
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
