When building a unique brand, it is vital to think about everything from your logo to brand colors, typeface, and tagline. Ideally, you should also have a compelling message that you would like to share with the world. Next, you should find ways to be consistent with your message. In other words, avoid telling people […]
customer research
How to avoid creating culturally insensitive brand names
In recent months, many heritage brands have had to come to terms with their harmful histories and culturally insensitive brand names. From acknowledging their perpetuation or promotion of stereotypes like Uncle Ben’s and Aunt Jemima, to recognizing their racist or sexist worldviews like Fair & Lovely, to taking on their appropriation of culture like the […]
