Michael Wintrob is Chief Strategy Officer at LPK, a brand and innovation consultancy. At LPK, Michael oversees the firm’s strategy, insights, innovation, and trend practices. He’s been with LPK for over 20 years, working with clients ranging from the Fortune 50 to small startups. While LPK works with many consumer packaged goods (CPG) brands, Michael […]
CX
What is a brand experience? (infographic)
Stop me if this sounds familiar. When your company last created or evolved its brand, a few things happened. First, a team of key people in the business gathered into a room. They discussed at length (possibly with an agency present) what the vision of the brand was—painting a picture of what the world would […]
How to win customers with brand-inspired customer experiences
The world is growing increasingly complex and fast-paced, and technological improvements enable more and more companies to master the basics. Replication is becoming increasingly easy as the sameness of more products and services makes differentiation more difficult. Fortunately, brand-inspired customer experiences can help mitigate these effects. What are brand experiences, exactly? Brand experiences are […]
