Taking a look at the analytics and stats, I’ve compiled some lists of “top content of 2020”—i.e., most viewed or listened to. Unlike last year‘s, this year’s lists feature the content that received the most clicks or plays within 2020, irrespective of when it was created. Of course, that means some of the most recent […]
Denise Lee Yohn
Definition of brand essence (What is a brand essence?)
A brand essence is a succinct articulation—typically three-to-five words—of the core idea(s) around which a brand is built.
Brand strategy audiobooks (Best of the Web)
We’ve already got a long list of books recommended by podcast guests, but if you’re a podcast fan, maybe you’d rather listen to books than read them. That’s why we’ve created this list of great brand strategy audiobooks, including a few audiobooks by past guests on the podcast: Fabian Geyrhalter, Laura Ries, Denise Lee Yohn, […]
Our top content from 2019
Taking a look at the analytics and stats, I’ve compiled some lists of “top content from 2019″—i.e., most viewed or listened to—from 2019. In other words, this list excludes any blog posts or podcast episodes from 2018, even if they received more clicks or plays than their 2019 counterparts. Using raw page views and downloads […]