A logo is a symbol and/or stylized text signifying a brand. The term is often contrasted with “wordmark” and “logotype.”
A metonym is the name of one thing used as the name of some other, related thing, such as “The White House” used to refer to the president and his/her team.
Definition of cacography: a deliberate misspelling, often silly or comical. Examples of cacography in brand names include Froot Loops and Krispy Kreme.
Namers are increasingly finding that online tools and software—as an augmentation or replacement for offline tools—provide new capabilities and make the more efficient. Here’s a list, which we’ll update periodically, of online tools and software used by professional namers.