A naming approach is how a brand name connects to qualities or ideas related to the underlying brand (e.g., descriptive names, suggestive names, abstract names).
different kinds of brand names
Definition: What is a naming construct?
A naming construct is how a brand name is structured (e.g., real-word names, coined names, compound names).
Definition of abstract brand name (What is an abstract brand name?)
An abstract brand name is a brand name with no apparent connection to the underlying brand.
