Brand names in the style of “___ and ___” are everywhere. This construction has been around for a while—think Johnson & Johnson, Ben & Jerry’s, Abercrombie & Fitch—but lately you can’t stroll a mall or browse online without running into “and,” “+,” or “&,” particularly in apparel and food and beverage. Big players like Walmart, […]
Many successful brands started out with domain names that didn’t perfectly match their brand names. Here’s a list, which we’ll update periodically.