Click here to buy a deck of all 36 Brand Personality Cards A few months back, I posted a little Instagram carousel about the brand personality cards I created for a client in Singapore. I’ve finally gotten around to recreating them, and you can now buy a deck or download a free, printable version of […]
Dr. Jennifer Aaker
Some thoughts about brand personality
Soft. Hard. Spiky. These three words, spoken by a consultant I hired while leading brand strategy for FutureBrand in Southeast Asia, were some of the first I’d heard used to describe a theory of how to “correctly” select brand personality traits. The idea, as I understand it, is that brands should have (at least) three […]
