Branding is the combination of actions taken and tactics employed to create and maintain a brand. The term is often contrasted with “brand.”
Entrepreneur
Why companies rebrand (Best of the Web)
A new mission, changes in underlying strategy, lack of differentiation, M&A—what are all the reasons a company might decide to rebrand? Plenty of consultants have tried to compile lists of reasons or “triggers” for a rebrand, even going so far as to create a list in infographic form.
