This article is for informational purposes only. It should not be construed as legal advice for any individual matter, nor does it create an attorney-client relationship between you and the author or the publisher. This article discusses concepts and methods applicable to U.S. law and may differ in other jurisdictions. When conceiving a new brand […]
goods and services
What’s in a trademark?
In everyday parlance, the intellectual property terms “trademark,” “patent,” and “copyright” are used interchangeably. For brand strategists and managers, it is prudent to discern one from the next and, specifically in relation to building brands, understand what it really means and requires to “trademark” something. Let’s start with what a trademark is not.
