Positioning, what you do to take up a specific place in your target market’s mind, is a critical part of your brand. Good positioning will help you stand out among the crowd—and make your marketing, sales, and fulfillment much easier. And poor positioning will make you invisible to your marketplace. But how can you position your services […]
Harley-Davidson
Definition of brand archetype (What is a brand archetype?)
A brand archetype is a universally recognizable, innately understood character type or role that a brand can embody.
