Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
Looking to create a new brand name on your own, without hiring an outside consultant or naming firm? Before you dive in, you may want to review one of these free naming guides from some of the best naming firms out there.