“Is brand strategy different for mission-driven, non-profit organizations than it is for commercial, for-profit companies?”
importance of brand
Best of the Web: The importance of brand
Why is it important to have a strong brand? This question comes up every now and then. The answer seems obvious on a gut level, especially to those of us in the industry. But sometimes, we’re called upon to provide a thoroughly considered answer. For those times, we’ve done a little desktop research on why brands matter.
