There are a growing number of new brands emerging in just about every industry you can think of, and it’s more important than ever to know about your options to protect your brand. In the digital era, where virtually everything is accessible online, taking hold of your intellectual ownership can be quite strategic. This post […]
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Three tips for marketing to millennials (infographic)
Millennials represent a unique yet powerful part of the market. Born between the years 1981 and 1996, they’re the first generation who grew up with technology at their fingertips. Significant challenges in their lives, like the rising cost of a college education and increasing loan debt, have a great influence on their spending habits as […]
What is a brand experience? (infographic)
Stop me if this sounds familiar. When your company last created or evolved its brand, a few things happened. First, a team of key people in the business gathered into a room. They discussed at length (possibly with an agency present) what the vision of the brand was—painting a picture of what the world would […]
How to perfect your mission statement when rebranding
On average, organizations rebrand once every 7–10 years. Rebranding presents a unique opportunity to shed an undesirable reputation, tap into new markets, or even redefine how your customers and your employees connect with your company. If you’re rebranding, or even establishing your brand for the first time, you should take some time to perfect your mission statement, […]
