On average, organizations rebrand once every 7–10 years. Rebranding presents a unique opportunity to shed an undesirable reputation, tap into new markets, or even redefine how your customers and your employees connect with your company. If you’re rebranding, or even establishing your brand for the first time, you should take some time to perfect your mission statement, […]
Intel
Definition of ingredient brand (What is an ingredient brand?)
An ingredient brand is a brand presented as a component, feature, or element of another brand or branded offering.
