Read through a list of “tips for naming your company,” and, almost without fail, one piece of advice will revolve around ensuring the exact dot-com domain name is available. For example, the fourth of “12 Tips For Naming Your Startup Business“ in Forbes is “Get the .com domain name.” This advice comes from an executive […]
Jonathan Bell
A seven-step process for brand naming
I worked on my first naming assignment about 15 years ago at Interbrand San Francisco. I liked it so much that after leaving Interbrand, I decided to start moonlighting as a freelance namer for agencies all over the world, and I started to gain insights into each agency’s process for brand naming. I’ve since lived […]
A short guide to creating a naming brief
Back in July, I wrote a post about what to include in a naming brief based on my own experience as a professional namer, interviews with other namers (including Amanda Peterson, Clive Chafer, and Jonathan Bell), and other available resources, like a blog post by well-known naming expert, Nancy Friedman (AKA Fritinancy). As a follow-up to that post, I’m excited […]
I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.
A few months back, at an overpriced San Francisco juice shop, I met up with a woman interested in becoming a professional namer. After 10+ years in the naming world, I’d had this conversation before. When people hear I’m a namer, their response is often some combination of, “That’s a job?” and “I think I’d […]
Resources used by professional namers (Useful List)
Namers are increasingly finding that online tools and software—as an augmentation or replacement for offline tools—provide new capabilities and make the more efficient. Here’s a list, which we’ll update periodically, of online tools and software used by professional namers.
