In recent months, many heritage brands have had to come to terms with their harmful histories and culturally insensitive brand names. From acknowledging their perpetuation or promotion of stereotypes like Uncle Ben’s and Aunt Jemima, to recognizing their racist or sexist worldviews like Fair & Lovely, to taking on their appropriation of culture like the […]
Kim Kardashian
Five ways to future-proof your company name
For many, the future has become a tenuous and precarious thing, but for those just launching a business, your company name doesn’t have to be. While there is no way to completely future-proof your company name (as we’ve seen with Corona beer and Arizona electronics manufacturer Covid), here are five forward-looking tips to ensure that […]
