Taking a look at the analytics and stats for 2019, I’ve compiled some lists of “top content”—i.e., most viewed or listened to—from 2019. In other words, this list excludes any blog posts or podcast episodes from 2018, even if they received more clicks or plays than their 2019 counterparts. Using raw page views and downloads […]
“Professional namer.” Yes, it’s a real job. In case you’ve ever been curious what it’s like to do this job, we’ve pulled some of the web’s best articles by and/or about namers and the wonderful, weird world of brand naming.
Brand names in the style of “___ and ___” are everywhere. This construction has been around for a while—think Johnson & Johnson, Ben & Jerry’s, Abercrombie & Fitch—but lately you can’t stroll a mall or browse online without running into “and,” “+,” or “&,” particularly in apparel and food and beverage. Big players like Walmart, […]