Millennials represent a unique yet powerful part of the market. Born between the years 1981 and 1996, they’re the first generation who grew up with technology at their fingertips. Significant challenges in their lives, like the rising cost of a college education and increasing loan debt, have a great influence on their spending habits as […]
marketing
Q&A with Sam Caron, brand strategist and identity designer
Sam Caron is a strategic brand identity designer. He runs his own branding and design agency based in Meise, Belgium. In addition to his client work, Sam manages one of the most popular branding-related accounts on Instagram, where he’s known as @thesamcaron (previously @thebrandingsam). Engaging posts, useful content, and a sense of humor have all […]