Table of contents Skip to a section in the ultimate guide to brand naming: Why brand names are important What makes a good/bad brand name? Types of brand names The brand naming process The naming brief How to generate name ideas Trademark prescreening Domain names How to present brand names Books about brand naming Websites […]
naming guide
A free ebook full of tips on how to generate names
Earlier this year, I shared a free ebook about how to write a naming brief, including an interactive naming brief template. As a follow up, I’ve written an ebook full of tips for generating name ideas: How to Generate Names. Just like the previous ebook, this one is based on my own experience as a professional […]
Definition of abstract brand name (What is an abstract brand name?)
An abstract brand name is a brand name with no apparent connection to the underlying brand.
Definition: What is a descriptive brand name?
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
A short guide to creating a naming brief
Back in July, I wrote a post about what to include in a naming brief based on my own experience as a professional namer, interviews with other namers (including Amanda Peterson, Clive Chafer, and Jonathan Bell), and other available resources, like a blog post by well-known naming expert, Nancy Friedman (AKA Fritinancy). As a follow-up to that post, I’m excited […]
What makes a great brand name? (Useful List)
Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
