Earlier this year, I shared a free ebook about how to write a naming brief, including an interactive naming brief template. As a follow up, I’ve written an ebook full of tips for generating name ideas: How to Generate Names. Just like the previous ebook, this one is based on my own experience as a professional […]
An abstract brand name is a brand name with no apparent connection to the underlying brand.
A descriptive brand name is a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization).
Back in July, I wrote a post about what to include in a naming brief based on my own experience as a professional namer, interviews with other namers (including Amanda Peterson, Clive Chafer, and Jonathan Bell), and other available resources, like a blog post by well-known naming expert, Nancy Friedman (AKA Fritinancy). As a follow-up to that post, I’m excited […]
Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
Looking to create a new brand name on your own, without hiring an outside consultant or naming firm? Before you dive in, you may want to review one of these free naming guides from some of the best naming firms out there.