When it comes to the brand naming process, we usually only see the final result: the new name. At that point, it’s easy to pick out flaws. The name might be hard to pronounce, offensive, or too similar to a competitor’s brand. But what about mistakes along the way? The “bad” brand names we encounter […]
naming pitfalls
Six big mistakes to avoid in brand naming
We’ve identified six common mistakes made in naming, as well as pointers for avoiding them.
