For many, the future has become a tenuous and precarious thing, but for those just launching a business, your company name doesn’t have to be. While there is no way to completely future-proof your company name (as we’ve seen with Corona beer and Arizona electronics manufacturer Covid), here are five forward-looking tips to ensure that […]
naming trends
Ten reasons there are so many “X and Y” brand names right now
“X and Y” brand names (brand names in the style of “___ and ___”) are everywhere. This construction has been around for a while—think Johnson & Johnson, Ben & Jerry’s, Abercrombie & Fitch—but lately you can’t stroll a mall or browse online without running into “and,” “+,” or “&,” particularly in apparel and food and […]
