Taking a look at the analytics and stats, I’ve compiled some lists of “top content from 2019″—i.e., most viewed or listened to—from 2019. In other words, this list excludes any blog posts or podcast episodes from 2018, even if they received more clicks or plays than their 2019 counterparts. Using raw page views and downloads […]
negative brand names
How to use “negative” brand names to good effect
At Catchword, if we had a nickel for every client who expressed concern about “bad” meanings associated with proposed brand names…well, we’d have a ton of nickels. Keeping an eye out for potential hiccups when creating new brand names is not only natural—it’s critical. But it’s also important to know the difference between edgy-but-viable name […]
