Positioning, what you do to take up a specific place in your target market’s mind, is a critical part of your brand. Good positioning will help you stand out among the crowd—and make your marketing, sales, and fulfillment much easier. And poor positioning will make you invisible to your marketplace. But how can you position your services […]
positioning
Definition of differentiation (What is differentiation?)
Differentiation is the process of distinguishing a brand from other brands by identifying and highlighting its unique or distinctive attributes.
Liquid Death is genius water that doesn’t care about looking smart
No, it’s not a can of beer. Not an energy drink. Not seltzer, even. It’s water. What does it taste like? Water. My wife endured a few days of my gleeful anticipation after exchanging a few dollars and my eternal soul (seriously) for two boxes of Liquid Death, only to discover after her first […]
Books recommended by branding experts (Useful List)
On recent episodes of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of these “books recommended by branding experts,” which we’ll add to as new episodes air (or as recommendations come in through other means).
Definition of brand positioning (What is brand positioning?)
A brand position is the conceptual territory claimed by a brand relative to other brands.
