Katie Klencheski is founder and creative director of SMAKK, a branding and growth studio in New York. She started her career in advertising working brands like Sony, AMEX, Catier, and Trump (yes … that Trump, and yes … we talk about it). Today, at SMAKK, she says she’s “on a mission to change consumer behavior […]
Q&A
Q&A with Sarah Robb of Brand Strategy Academy
Sarah Robb is a London-based brand strategist with over 20 years working at agencies like Landor and WPP. She now runs her own consultancy, Brand Lateral, teaches the Brand Strategy Academy, and speaks on topics related to brand strategy. I wanted to interview Sarah Robb partly because I’m interested in the brand education space, which […]
Q&A with Beat Baudenbacher of loyalkaspar
Beat Baudenbacher of loyalkaspar, a New York-based creative branding agency, describes himself as “obsessed with searching for magic in the mundane while vigorously defending the creative process against all forces of evil.” In addition to co-founding loyalkaspar and serving as the agency’s Chief Creative Officer, he’s the author of Somewhere Yes: The Search for Belonging in […]
Q&A with Jessie McGuire of ThoughtMatter
Jessie McGuire, Managing Partner at ThoughtMatter in New York, has spent over a decade working with billion-dollar brands like Kimberly-Clark, P&G, and Colgate-Palmolive—transforming them into social icons. She’s also a mother of two, a Salvadorian-American, a graduate of Pratt and SVA, and a former Advocacy Chair on the board of directors of the New York […]
Q&A with Danny Somekh of Huddle
Danny Somekh is the founder and CEO of Huddle Creative, an award-winning design consultancy that aims to help transform ambitious businesses into meaningful brands. Danny has over 25 years in the industry with past clients including BT, Samsung, Mulberry, JLL, Mayo Clinic, Skype, and Unilever, among others. He focuses on helping businesses and brands get […]
Q&A with Martin Lindstrom
Martin Lindstrom is an expert on branding and culture. TIME Magazine named him one of the “World’s 100 Most Influential People” and Thinkers50 considers him one of the world’s top 20 business thinkers. The Danish author of bestsellers like Buyology, Brand Sense, and Brandwashed is also founder and chairman of Lindstrom Company, a branding and culture […]
Q&A with Matt Miksa, author and brand strategist
Matt Miksa is a former FBI counterintelligence analyst and the author of the spy thriller 13 Days to Die. Since leaving the U.S. intelligence community, he’s worked in the field of branding and digital marketing for the past decade. Currently, Matt is the Senior Director of Brand Strategy at Razorfish. Matt and I worked together […]
Q&A with Sruthi Sadhujan of Hyperakt
Sruthi Sadhujan is Director of Strategy & Accounts at Hyperakt, a social impact studio based in Brooklyn with clients like ACLU, Bill & Melinda Gates Foundation, Google, Unicef, United Nations, NAACP, and TED. At Hyperakt, Sruthi has built the studio’s strategy department to become a core element of its design philosophy. Throughout her career, Sruthi […]
Q&A with Jos Harrison of RB
Jos Harrison is the Global Head of Brand Experience & Design at RB (formerly known as Reckitt Benckiser), the global consumer goods company behind brands like Lysol, Finish, Clearasil, Durex, Airwick, Vanish, and Harpic. At RB, Jos champions the role of human-centric design and creative business leadership, providing strategic tools and creative direction as well as […]
Q&A with Jacob Cass of JUST Creative
Jacob Cass is a designer, strategist, educator, and business coach. He founded JUST Creative, which is both a branding/design consultancy and an industry-leading blog. His past clients have included Nike, Disney, Red Bull, Jerry Seinfeld, VitaminWater, and the city of San Francisco. Jacob also co-hosts a podcast, JUST Branding, and leads his own mastermind group, […]
Q&A with Michael Wintrob, Chief Strategy Officer at LPK
Michael Wintrob is Chief Strategy Officer at LPK, a brand and innovation consultancy. At LPK, Michael oversees the firm’s strategy, insights, innovation, and trend practices. He’s been with LPK for over 20 years, working with clients ranging from the Fortune 50 to small startups. While LPK works with many consumer packaged goods (CPG) brands, Michael […]
Q&A with Sam Caron, brand strategist and identity designer
Sam Caron is a strategic brand identity designer. He runs his own branding and design agency based in Meise, Belgium. In addition to his client work, Sam manages one of the most popular branding-related accounts on Instagram, where he’s known as @thesamcaron (previously @thebrandingsam). Engaging posts, useful content, and a sense of humor have all […]
