Jessie McGuire, Managing Partner at ThoughtMatter in New York, has spent over a decade working with billion-dollar brands like Kimberly-Clark, P&G, and Colgate-Palmolive—transforming them into social icons. She’s also a mother of two, a Salvadorian-American, a graduate of Pratt and SVA, and a former Advocacy Chair on the board of directors of the New York […]
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Q&A with Martin Lindstrom
Martin Lindstrom is an expert on branding and culture. TIME Magazine named him one of the “World’s 100 Most Influential People” and Thinkers50 considers him one of the world’s top 20 business thinkers. The Danish author of bestsellers like Buyology, Brand Sense, and Brandwashed is also founder and chairman of Lindstrom Company, a branding and culture […]
Q&A with Matt Miksa, author and brand strategist
Matt Miksa is a former FBI counterintelligence analyst and the author of the spy thriller 13 Days to Die. Since leaving the U.S. intelligence community, he’s worked in the field of branding and digital marketing for the past decade. Currently, Matt is the Senior Director of Brand Strategy at Razorfish. Matt and I worked together […]
Q&A with Sruthi Sadhujan of Hyperakt
Sruthi Sadhujan is Director of Strategy & Accounts at Hyperakt, a social impact studio based in Brooklyn with clients like ACLU, Bill & Melinda Gates Foundation, Google, Unicef, United Nations, NAACP, and TED. At Hyperakt, Sruthi has built the studio’s strategy department to become a core element of its design philosophy. Throughout her career, Sruthi […]
Q&A with Jos Harrison of RB
Jos Harrison is the Global Head of Brand Experience & Design at RB (formerly known as Reckitt Benckiser), the global consumer goods company behind brands like Lysol, Finish, Clearasil, Durex, Airwick, Vanish, and Harpic. At RB, Jos champions the role of human-centric design and creative business leadership, providing strategic tools and creative direction as well as […]
Q&A with Jacob Cass of JUST Creative
Jacob Cass is a designer, strategist, educator, and business coach. He founded JUST Creative, which is both a branding/design consultancy and an industry-leading blog. His past clients have included Nike, Disney, Red Bull, Jerry Seinfeld, VitaminWater, and the city of San Francisco. Jacob also co-hosts a podcast, JUST Branding, and leads his own mastermind group, […]
Q&A with Michael Wintrob, Chief Strategy Officer at LPK
Michael Wintrob is Chief Strategy Officer at LPK, a brand and innovation consultancy. At LPK, Michael oversees the firm’s strategy, insights, innovation, and trend practices. He’s been with LPK for over 20 years, working with clients ranging from the Fortune 50 to small startups. While LPK works with many consumer packaged goods (CPG) brands, Michael […]
Q&A with Sam Caron, brand strategist and identity designer
Sam Caron is a strategic brand identity designer. He runs his own branding and design agency based in Meise, Belgium. In addition to his client work, Sam manages one of the most popular branding-related accounts on Instagram, where he’s known as @thesamcaron (previously @thebrandingsam). Engaging posts, useful content, and a sense of humor have all […]
