On average, organizations rebrand once every 7–10 years. Rebranding presents a unique opportunity to shed an undesirable reputation, tap into new markets, or even redefine how your customers and your employees connect with your company. If you’re rebranding, or even establishing your brand for the first time, you should take some time to perfect your mission statement, […]
You probably saw the news: On November 4, 2019, Facebook announced its “new company brand,” which it created in efforts “to be clearer about the products that come from Facebook.” This decision has corporate brand strategy implications, as well as brand architecture and design implications. Reactions to the move have been mixed, and it’s difficult […]
Every month or two, I publish a newsletter with branding news, updates on the podcast, featured blog posts, and branding tips and tools. If you’re not already getting the newsletter, sign up here. The most recent newsletter featured the six stories below. Target has launched a new private label brand named “Everspring” for “clean and natural,” sustainable […]
“Professional namer.” Yes, it’s a real job. In case you’ve ever been curious what it’s like to do this job, we’ve pulled some of the web’s best articles by and/or about namers and the wonderful, weird world of brand naming.