How do you know when it’s time to rebrand? When your brand strategy needs a facelift? Or maybe a whole new face? In truth, companies should always keep a finger on the pulse of their brands. Markets and people are in a constant state of change, so you need to be ready to adapt and […]
A new mission, changes in underlying strategy, lack of differentiation, M&A—what are all the reasons a company might decide to rebrand? Plenty of consultants have tried to compile lists of reasons or “triggers” for a rebrand, even going so far as to create a list in infographic form.