How do you know when it’s time to rebrand? When your brand strategy needs a facelift? Or maybe a whole new face? In truth, companies should always keep a finger on the pulse of their brands. Markets and people are in a constant state of change, so you need to be ready to adapt and […]
From the outside looking in, naming looks easy. But, as complicated as corporate and brand strategy can be, naming is one of the hardest tasks we face. At BrandingBusiness, we’ve created hundreds of company and product names. We’ve learned there is no easy way to find that one perfect name that is legally available and […]
On average, organizations rebrand once every 7–10 years. Rebranding presents a unique opportunity to shed an undesirable reputation, tap into new markets, or even redefine how your customers and your employees connect with your company. If you’re rebranding, or even establishing your brand for the first time, you should take some time to perfect your mission statement, […]
You probably saw the news about Facebook’s corporate rebrand: On November 4, 2019, Facebook announced its “new company brand,” which it created in efforts “to be clearer about the products that come from Facebook.” This decision has corporate brand strategy implications, as well as brand architecture and design implications. Reactions to the move have been […]
A new mission, changes in underlying strategy, lack of differentiation, M&A—what are all the reasons a company might decide to rebrand? Plenty of consultants have tried to compile lists of reasons or “triggers” for a rebrand, even going so far as to create a list in infographic form.