Marketing managers often find themselves wondering what to do to improve the results of their brand campaigns, relying on gut feeling and unrepresentative samples of consumer feedback to steer their decision-making. However, decisions like resource allocation, budget direction, and channel selection all rely on wisdom gained from data. But how do you get specific, useful […]
SEO
10 ways to promote your new brand
Hundreds of brands compete in almost every niche, so how can you promote your brand, make your company stand out, and ensure stable business growth? The only way to do it is by offering high-quality services and creating a solid strategy to promote your brand. In this post, we are going to focus on the […]
Q&A with Jacob Cass of JUST Creative
Jacob Cass is a designer, strategist, educator, and business coach. He founded JUST Creative, which is both a branding/design consultancy and an industry-leading blog. His past clients have included Nike, Disney, Red Bull, Jerry Seinfeld, VitaminWater, and the city of San Francisco. Jacob also co-hosts a podcast, JUST Branding, and leads his own mastermind group, […]
