Stop me if this sounds familiar. When your company last created or evolved its brand, a few things happened. First, a team of key people in the business gathered into a room. They discussed at length (possibly with an agency present) what the vision of the brand was—painting a picture of what the world would […]
Seth Godin
A plea for exceptionalism
We live in an age of scattered attention and digital overwhelm. Every day, consumers are inundated with hundreds of advertisements across social platforms, TV, radio, or in their inboxes. It’s becoming harder and harder for brands to stand out from the noise and grab attention. Meeting customers’ needs is no longer enough to get you […]
