You may have heard that we’ve entered the “Voice-First Era.” Not only are media outlets everywhere reporting on the proliferation of voice-first devices, but you’re likely also seeing the increasing use of voice play out in your everyday life, too. Like when your child asks Alexa a question, or when Siri pipes up to offer […]
sonic branding
Ten ways to “trade dress” for success
A growing category of trademarks has opened new opportunities for the clever strategist or brand manager to define and protect a brand. When an item’s “total image and overall appearance” successfully identifies its source like other trademarks do, that look and feel can function as a trademark. The components comprising that look and feel are called trade dress.
