Differentiation is the process of distinguishing a brand from other brands by identifying and highlighting its unique or distinctive attributes.
Stealing Share
Definition of brand equity (What is brand equity?)
Brand equity is a brand’s strength or esteem; its value—positive or negative—in non-financial terms.
Definition of brand audit (What is a brand audit?)
A brand audit is a comprehensive examination of a brand across all its touchpoints.
Definition: What is brand identity?
Brand identity is the cumulative expression of a brand to target audiences.
