An initialism is a brand name formed from the initial letters of a longer name or phrase and pronounced letter by letter.
Sticky Branding
Definition of acronym (What is an acronym?)
Definition of acronym: a brand name formed from the initial letters (or groups of letters) of a longer name or phrase and pronounced as a word.
Definition of abstract brand name (What is an abstract brand name?)
An abstract brand name is a brand name with no apparent connection to the underlying brand.
Definition: What is a suggestive brand name?
A suggestive brand name is a brand name that evokes a quality of the underlying brand.
