We live in a world full of competition for people’s attention. Let me assure you: no one pays as much attention to you as you do to yourself. I’ve written before about operating in a flow-based work style and how it lets me make progress on a diverse set of initiatives every day. It also […]
storytelling
Walk your talk: Building a more empathetic brand for stronger customer connections
There’s a common misconception about building a brand: that brands are outward-facing masks companies wear to sell more stuff. If you want to market yourself as environmentally friendly, for example, all you have to do is slap a green label on your products and add some copy about using recyclable materials, right? Okay, but what […]
