A quick internet search will tell you there are five “most common” types of brand names, six “name categories,” seven “popular” types of brand names, 10 “types of brand names to consider,” three “categories” of brand names that include over 13 types of names, and 18 types of product names. In case your head isn’t […]
suggestive names
Definition: What is a naming approach?
A naming approach is how a brand name connects to qualities or ideas related to the underlying brand (e.g., descriptive names, suggestive names, abstract names).
Definition of abstract brand name (What is an abstract brand name?)
An abstract brand name is a brand name with no apparent connection to the underlying brand.
Definition: What is a suggestive brand name?
A suggestive brand name is a brand name that evokes a quality of the underlying brand.
Trademarks and the spectrum of distinctiveness, part two
Drawn from a seminal 1976 federal lawsuit, the spectrum of distinctiveness sets out the relative legal strength of various types of marks. Part Two of a two-part series.
Trademarks and the spectrum of distinctiveness, part one
Drawn from a seminal 1976 federal lawsuit, the spectrum of distinctiveness sets out the relative legal strength of various types of marks. Part One of a two-part series.
