A logo is a symbol and/or stylized text signifying a brand. The term is often contrasted with “wordmark” and “logotype.”
The Financial Brand
Definition of initialism (What is an initialism?)
An initialism is a brand name formed from the initial letters of a longer name or phrase and pronounced letter by letter.
Definition of acronym (What is an acronym?)
Definition of acronym: a brand name formed from the initial letters (or groups of letters) of a longer name or phrase and pronounced as a word.
Definition of brand equity (What is brand equity?)
Brand equity is a brand’s strength or esteem; its value—positive or negative—in non-financial terms.
Definition of brand architecture (What is brand architecture?)
Brand architecture is how a set of brands relate to one another.
