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thoughts

Definition of brand experience (What is brand experience?)

January 30, 2019 by How Brands Are Built 5 Comments

Definition of brand experience: the totality of all sensations, feelings, thoughts, and actions evoked by a brand.

Filed Under: Brand strategy Tagged With: actions, brand experience, brand glossary, brand loyalty, Chris Cavanaugh, Definitions, event marketing, experiential marketing, feelings, Freeman, Journal of Marketing, Marty Neumeier, OVO, sensations, The Dictionary of Brand, thoughts, WhatIs.com

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